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Exercises

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ejercicios

Case studies

     Lesson 1. The decision to set up a business 

    • EP-F-001.  Case study 1.1. Teaching youth to build businesses – A NFTE-UK case study.
    • EP-F-002.  Case study 1.2. Creating an entrepreneurial partnership – A Boots case study.

     

    Lesson 2. Economic viability

    • EP-F-003.  Case study 2.1. Building a competitive advantage – A Bryant Homes case study.

     

    Lesson 3. Commercial viability

    • EP-F-004.  Case study 3.1. Creating value through the marketing mix – An Aldi case study.
    • EP-F-005.  Case study 3.2. Planning effective marketing strategies for a target audience.

     

    Lesson 4. Technical viability

    • EP-F-006.  Case study 4.1. Locating a business to enhance the customer experience – An Enterprise Rent-A-Car case study.

     

    Lesson 5. Financial viability

    • EP-F-007.  Case study 5.1. Perfil de apertura: Walt Disney.
    • EP-F-008.  Case study 5.2. From ice cream van to Dragon’s Den – Duncan Bannatyne – A Bannatyne case study.
    Copyright 2014, por los autores de los cursos. Cite/attribute Resource. Exercises. (2014, March 21). Retrieved June 22, 2017, from OCW Universidad de Cantabria Web site: http://ocw.unican.es/ciencias-sociales-y-juridicas/setting-up-businesses/exercises. Esta obra se publica bajo una licencia Creative Commons 4.0. Creative Commons 4.0
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