Perfilado de sección

  • programa 

     

    Course Information

    • Course title: Consumer Behavior

    • Code: G921

    • Department / Unit: Department of Business Administration

    • Degree / Master’s: Degree in Business Administration

    • Faculty: Faculty of Law and Economics

    • ECTS credits: 6

    • Language of instruction: English

    • Instructors: José Manuel Fernández Polanco & Patricia Martínez Gacía de Leaniz

      

      

      

        Course structure    

      

    • Topic 1. Sources, aims and scope of consumer behavior.
    • Topic 2. The role of consumers in the economic theory.
    • Topic 3. Complex choice models.
    • Topic 4. Intelligence.
    • Topic 5. Personality.
    • Topic 6. Learning.
    • Topic 7. Perception.
    • Topic 8. Motivation.
    • Topic 9. Attitudes and persuasion.
    • Topic 10. People in groups.
    • Topic 11. Family.
    • Topic 12. Culture.
    • Topic 13 & 14. Social class and lifestyles.