Lecture Notes
Perfilado de sección
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- MC-F-001. Topic 1. Sources, aims and scope of consumer behavior.
- MC-F-002. Topic 2. The role of consumers in the economic theory.
- MC-F-003. Topic 3. Complex choice models.
- MC-F-004. Topic 4. Intelligence.
- MC-F-005. Topic 5. Personality.
- MC-F-006. Topic 6. Learning.
- MC-F-007. Topic 7. Perception.
- MC-F-008. Topic 8. Motivation.
- MC-F-009. Topic 9. Attitudes and persuasion.
- MC-F-010. Topic 10. People in groups.
- MC-F-011. Topic 11. Family.
- MC-F-012. Topic 12. Culture.
- MC-F-013. Topics 13 & 14. Social class and lifestyles.
- MC-F-001. Topic 1. Sources, aims and scope of consumer behavior.