Diagrama de temas

  • Setting Up Businesses (2014)

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    Teaching Faculty

    Ladislao Luna Sotorrío

    Elisa Pilar Baraibar Diez

    Ignacio Llorente García

    María Dolores Odriozola Zamanillo

      

    Organisation of Business and Work, Administration and Human Resource Management


      

      

      

      

      

      

      

    The purpose of this course is to explain and apply a simple method for analysing the viability of business projects, which can be used by entrepreneurs for assessing the real potential of their ideas. Turning an idea for a potential business into a reality is the most complex stage. Entrepreneurs should address the risks of allocating resources to an activity about which they only have partial information.

       

    Keywords

    Business Viability, Viabilidad Comercial, Commercial Viability, Ventaja Competitiva, Viabilidad Financiera, Entrepreneurship, Proyecto Empresarial, Financial Viability, Emprendimiento, Competitive Advantage, Business Creation, Technical Viability, Viabilidad Empresarial, Creación de Empresas, Viabilidad Técnica, Viabilidad Económica, Business Plan, Economic Viability, Business Idea, Idea de Negocio.

  • Exercises

    exercises

     

     

        Case studies    

      

    Topic 1. Deciding whether or not to start a business: concept of viability

    • EP-F-001. Case study 1.1. Teaching youth to build businesses. A NFTE-UK case study.

    • EP-F-002. Case study 1.2. Creating an entrepreneurial partnership. A Boots case study.

       

    Topic 2. Economic viability

    • EP-F-003. Case study 2.1. Building a competitive advantage. A Bryant Homes case study.

       

    Topic 3. Commercial viability

    • EP-F-004. Case study 3.1. Creating value through the marketing mix. An Aldi case study.

    • EP-F-005. Case study 3.2. Planning effective marketing strategies for a target audience.

       

    Topic 4. Technical viability

    • EP-F-006. Case study 4.1. Locating a business to enhance the customer experience. An Enterprise Rent-A-Car case study.

       

    Topic 5. Financial viability and legal procedures

    • EP-F-007. Case study 5.1. Perfil de apertura: Walt Disney.

    • EP-F-008. Case study 5.2. From ice cream van to Dragon’s Den. Duncan Bannatyne. A Bannatyne case study.