• General

    Consumer Behavior

    • Course Details

      programa 

       

      Course Information

      • Course title: Consumer Behavior

      • Code: G921

      • Department / Unit: Department of Business Administration

      • Degree / Master’s: Degree in Business Administration

      • Faculty: Faculty of Law and Economics

      • ECTS credits: 6

      • Language of instruction: English

      • Instructors: José Manuel Fernández Polanco & Patricia Martínez Gacía de Leaniz

        

        

        

          Course structure    

        

      • Topic 1. Sources, aims and scope of consumer behavior.
      • Topic 2. The role of consumers in the economic theory.
      • Topic 3. Complex choice models.
      • Topic 4. Intelligence.
      • Topic 5. Personality.
      • Topic 6. Learning.
      • Topic 7. Perception.
      • Topic 8. Motivation.
      • Topic 9. Attitudes and persuasion.
      • Topic 10. People in groups.
      • Topic 11. Family.
      • Topic 12. Culture.
      • Topic 13 & 14. Social class and lifestyles.