• General

    Consumer Behavior

    • Readings




          Required reading list    


      • J.P. Peter & J. Olson (2010): «Consumer behavior». 9th Ed. Ed. McGraw-Hill.

      • L. Schiffman & L. Kanuk (2010): «Consumer behavior». 10th Ed. Ed. Prentice Hall.

      • W.D. Hoyer & D.J. Macinnis (2008): «Consumer behavior». Ed. Cengage Learning.




          Suggested additional reading    


      • R. Bagozzi, Z. Gurhan-Canli & J. Priester (2002): «The social psychology of consumer behaviour». Open University Press.

      • M. De Mooij (2004): «Consumer behavior and culture: consequences for global marketing and advertising». Ed. SAGE.

      • D. Howard, A. Kirmani & P. Rajagopal (2012): «Social influence and consumer behavior». Ed. Psychology Press.

      • C. Janson-Boyd (2010): «Consumer psychology». Ed. McGraw Hill.