Topic outline

  • Consumer Behavior (2018)

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    Teaching Faculty

    José Manuel Fernández Polanco

    Patricia Martínez García de Leaniz

      

    Department of Business Administration

      

      

      

      

      

      

      

      

    This course helps students to acquire a deeper understanding of Consumer Behavior in today’s consumer societies. It explains the principles and theories that characterise consumers and how marketers devise strategies and commercial tactics according to the way they behave.

       

    Keywords

    Personality, Learning, Perception, Motivation, Attitudes, Persuasion, Reference Groups, Culture, Social Class, Lifestyle.

  • Exercises

     

      

    • EP-F-001. Topic 0. Introductory task.
    • EP-F-002. Topic 1. Discussion questions.
    • EP-F-003. Topic 2. Discussion questions .
    • EP-F-004. Topic 4. Discussion questions.
    • EP-F-005. Topic 5. Discussion questions.
    • EP-F-006. Topic 6. Discussion questions.
    • EP-F-007. Topic 7. Discussion questions.
    • EP-F-008. Topic 8. Discussion questions.
    • EP-F-009. Topic 9. Discussion questions.
    • EP-F-010. Topic 10. Discussion questions.
    • EP-F-011. Topic 11. Discussion questions.
    • EP-F-012. Topic 12. Discussion questions.
    • EP-F-013. Topic 13 & 14. Discussion questions.