Consumer Behavior (2018)
Diagrama de temas
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Teaching Faculty
José Manuel Fernández Polanco
Patricia Martínez García de Leaniz
Department of Business Administration
This course helps students to acquire a deeper understanding of Consumer Behavior in today’s consumer societies. It explains the principles and theories that characterise consumers and how marketers devise strategies and commercial tactics according to the way they behave.
Keywords
Personality, Learning, Perception, Motivation, Attitudes, Persuasion, Reference Groups, Culture, Social Class, Lifestyle.
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- MC-F-001. Topic 1. Sources, aims and scope of consumer behavior.
- MC-F-002. Topic 2. The role of consumers in the economic theory.
- MC-F-003. Topic 3. Complex choice models.
- MC-F-004. Topic 4. Intelligence.
- MC-F-005. Topic 5. Personality.
- MC-F-006. Topic 6. Learning.
- MC-F-007. Topic 7. Perception.
- MC-F-008. Topic 8. Motivation.
- MC-F-009. Topic 9. Attitudes and persuasion.
- MC-F-010. Topic 10. People in groups.
- MC-F-011. Topic 11. Family.
- MC-F-012. Topic 12. Culture.
- MC-F-013. Topics 13 & 14. Social class and lifestyles.
- MC-F-001. Topic 1. Sources, aims and scope of consumer behavior.