Consumer Behavior (2018)

    Required reading list    

• J.P. Peter & J. Olson (2010): «Consumer behavior». 9^th Ed. Ed. McGraw-Hill.

• L. Schiffman & L. Kanuk (2010): «Consumer behavior». 10^th Ed. Ed. Prentice Hall.

• W.D. Hoyer & D.J. Macinnis (2008): «Consumer behavior». Ed. Cengage Learning.

    Suggested additional reading    

• R. Bagozzi, Z. Gurhan-Canli & J. Priester (2002): «The social psychology of consumer behaviour». Open University Press.

• M. De Mooij (2004): «Consumer behavior and culture: consequences for global marketing and advertising». Ed. SAGE.

• D. Howard, A. Kirmani & P. Rajagopal (2012): «Social influence and consumer behavior». Ed. Psychology Press.

• C. Janson-Boyd (2010): «Consumer psychology». Ed. McGraw Hill.