Consumer Behavior (2018)
Diagrama de temas
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Teaching Faculty
José Manuel Fernández Polanco
Patricia Martínez García de Leaniz
Department of Business Administration
This course helps students to acquire a deeper understanding of Consumer Behavior in today’s consumer societies. It explains the principles and theories that characterise consumers and how marketers devise strategies and commercial tactics according to the way they behave.
Keywords
Personality, Learning, Perception, Motivation, Attitudes, Persuasion, Reference Groups, Culture, Social Class, Lifestyle.
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Sample exam
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PE-F-001. Final exam.
Assessment criteria
ASSESSMENT METHODS AND CRITERIA "CONSUMER BEHAVIOR"
Description
Type
Final assessment
Retake
%
Midterm exam 1
Written exam
No
Yes
30%
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Minimum mark: 5.00.
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Duration: 1 to 2 hours.
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Date: During the course.
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Retake conditions: Final Exam.
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Comments: The student will pass the contents of this block when a mark of 5 is obtained.
Group work
Coursework
No
Yes
30%
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Minimum mark: 0.00.
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Duration:
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Date: During the course.
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Retake conditions: Final Exam in September.
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Comments:
Individual work
Coursework
No
No
10%
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Minimum mark: 0.00.
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Duration:
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Date: During the semester.
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Retake conditions:
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Comments: The student must defend the work in class.
Midterm exam 2
Written exam
No
Yes
30%
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Minimum mark: 5.00.
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Duration: 1 to 2 hours.
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Date: During the course.
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Retake conditions: Final Exam.
- Comments: The student will pass the contents of this block when a mark of 5 is obtained.
TOTAL
100%
COMMENTS:
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Students with Midterm Exams pending can make up for them in the Final Exam on the date scheduled by the governing board. The maximum mark that can be obtained for passing the Final Exam is 6. The marks obtained for coursework will be added to this mark for calculation, according to how they are weighted.
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The Tests and Midterm Exams still pending during the course will be retaken in the September sitting.
COMMENTS for part-time students:
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Part-time students must pass the Final Exam, for which they can obtain a maximum mark of 6 points. Students can increase this mark with the mark for an assignment whose content is equivalent to Group Work and whose submission deadline is the Exam performance date.
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