Topic outline

  • Consumer Behavior (2018)

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    Teaching Faculty

    José Manuel Fernández Polanco

    Patricia Martínez García de Leaniz

      

    Department of Business Administration

      

      

      

      

      

      

      

      

    This course helps students to acquire a deeper understanding of Consumer Behavior in today’s consumer societies. It explains the principles and theories that characterise consumers and how marketers devise strategies and commercial tactics according to the way they behave.

       

    Keywords

    Personality, Learning, Perception, Motivation, Attitudes, Persuasion, Reference Groups, Culture, Social Class, Lifestyle.

  • Assessment

    Assessment

      

      

        Sample exam    

     

      

     

     

        Assessment criteria    

     

     

    ASSESSMENT METHODS AND CRITERIA "CONSUMER BEHAVIOR"

      

    Description

    Type

    Final assessment

    Retake

    %

    Midterm exam 1

    Written exam

    No

    Yes

    30%

    • Minimum mark: 5.00.

    • Duration: 1 to 2 hours.

    • Date: During the course.

    • Retake conditions: Final Exam.

    • Comments: The student will pass the contents of this block when a mark of 5 is obtained.

    Group work

    Coursework

    No

    Yes

    30%

    • Minimum mark: 0.00.

    • Duration:

    • Date: During the course.

    • Retake conditions: Final Exam in September.

    • Comments:

    Individual work

    Coursework

    No

    No

    10%

    • Minimum mark: 0.00.

    • Duration:

    • Date: During the semester.

    • Retake conditions:

    • Comments: The student must defend the work in class.

    Midterm exam 2

    Written exam

    No

    Yes

    30%

    • Minimum mark: 5.00.

    • Duration: 1 to 2 hours.

    • Date: During the course.

    • Retake conditions: Final Exam.

    • Comments: The student will pass the contents of this block when a mark of 5 is obtained.

      TOTAL

    100%

    COMMENTS:

    • Students with Midterm Exams pending can make up for them in the Final Exam on the date scheduled by the governing board. The maximum mark that can be obtained for passing the Final Exam is 6. The marks obtained for coursework will be added to this mark for calculation, according to how they are weighted.

    • The Tests and Midterm Exams still pending during the course will be retaken in the September sitting.

    COMMENTS for part-time students:

    • Part-time students must pass the Final Exam, for which they can obtain a maximum mark of 6 points. Students can increase this mark with the mark for an assignment whose content is equivalent to Group Work and whose submission deadline is the Exam performance date.