General
Setting Up Businesses (2014)
Setting Up Businesses (2014)
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Setting Up Businesses (2014)
Teaching Faculty Ladislao Luna Sotorrío Elisa Pilar Baraibar Diez Ignacio Llorente García María Dolores Odriozola Zamanillo Organisation of Business and Work, Administration and Human Resource Management
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The purpose of this course is to explain and apply a simple method for analysing the viability of business projects, which can be used by entrepreneurs for assessing the real potential of their ideas. Turning an idea for a potential business into a reality is the most complex stage. Entrepreneurs should address the risks of allocating resources to an activity about which they only have partial information.
Keywords Business Viability, Viabilidad Comercial, Commercial Viability, Ventaja Competitiva, Viabilidad Financiera, Entrepreneurship, Proyecto Empresarial, Financial Viability, Emprendimiento, Competitive Advantage, Business Creation, Technical Viability, Viabilidad Empresarial, Creación de Empresas, Viabilidad Técnica, Viabilidad Económica, Business Plan, Economic Viability, Business Idea, Idea de Negocio. |
Course Information
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Adán, Pablo (2014): «Emprender con éxito. 10 claves para generar modelos de negocio». SCLibro.
Blanco, Carlos (2013): «Los principales errores de los emprendedores». Grupo Planeta.
Claver, Pablo (2013): «Yo también puedo emprender». LID Editorial Empresarial S.L.
Hisrich, Robert D.; Peters, Michael P. & Shepherd, Dean A. (2005): «Entrepreneurship. Emprendedores». 6ª Edición. McGraw Hill.
Ocaña, José Andrés (2006): «Pienso, luego mi empresa existe». Editorial Club Universitario.
Veciana, José María (2005): «La creación de empresas. Un enfoque gerencial». Colección Estudios Económicos, n° 33. La Caixa.
Important noticeIn order to successfully browse through the different PDF documents, they must be downloaded to your hard drive. |
EP-F-001. Case study 1.1. Teaching youth to build businesses. A NFTE-UK case study.
EP-F-002. Case study 1.2. Creating an entrepreneurial partnership. A Boots case study.
EP-F-003. Case study 2.1. Building a competitive advantage. A Bryant Homes case study.
EP-F-004. Case study 3.1. Creating value through the marketing mix. An Aldi case study.
EP-F-005. Case study 3.2. Planning effective marketing strategies for a target audience.
EP-F-006. Case study 4.1. Locating a business to enhance the customer experience. An Enterprise Rent-A-Car case study.
Test your idea: TESTiDEA.
Test your idea: Test de evaluación ideas.
Test your entreprenurial skills: Autodiagnóstico del emprendedor.
Test your entreprenurial skills: Mide tus habilidades como empresario autónomo.
Awards for entrepreneurs:
Crowdfunding:
State aids:
@emprendecise. Centro Internacional Santander Emprendimiento (Santander International Entrepreneurship Center).
@Emprendedores. Revista #Emprendedores. Hearst Magazines España.
@EntMagazine. Inspiring, informing and celebrating entrepreneurs since 1973.
@alejandrosuárez. Un tipo normal. Emprendedor, empresario y business angel.
@carlosblanco. Entrepreneur & business angel.
@eoi. Escuela de negocios fundada en 1955 y especializada en formación en los valores de una economía abierta, social, verde y digital.
@nestor_guerra. Entrepreneur & business school professor.
ASSESSMENT METHODS AND CRITERIA «SETTING UP BUSINESSES»
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Description |
Type |
Final assessment |
Retake option |
% |
Presentation of part 1 of the project: idea and economic viability |
– |
No |
No |
5% |
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Presentation of part 2 of the project: commercial viability |
– |
No |
No |
5% |
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Presentation of part 3 of the project: technical viability |
– |
No |
No |
5% |
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Final submission and final presentation of the project |
Oral exam |
Yes |
Yes |
55% |
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Theory test |
Test |
Yes |
Yes |
30% |
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TOTAL |
100% |
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COMMENTS:
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COMMENTS FOR PART-TIME STUDENTS: |
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Ladislao Luna Sotorrío
Organisation of Business and Work, Administration and Human Resource Management UNIVERSIDAD DE CANTABRIA |
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Elisa Baraibar Diez
Organisation of Business and Work, Administration and Human Resource Management UNIVERSIDAD DE CANTABRIA |
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Ignacio Llorente García
Organisation of Business and Work, Administration and Human Resource Management UNIVERSIDAD DE CANTABRIA |
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María Dolores Odriozola Zamanillo
Organisation of Business and Work, Administration and Human Resource Management UNIVERSIDAD DE CANTABRIA |
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