Diagrama de temas

• General

  Setting Up Businesses (2014)

• Setting Up Businesses (2014)
  
  

  Setting Up Businesses (2014)

  Teachers Ladislao Luna Sotorrío Elisa Baraibar Diez Ignacio Llorente García María Dolores Odriozola Zamanillo Organisation of Business and Work, Administration and Management of Human Resources

  The purpose of this course is to show and apply a simple method to analyze the viability of business projects through which entrepreneurs can assess the real potential of their ideas. The time from when a person has an idea that can potentially lead to the creation of a company until it is put it into practice is the most complex stage. Entrepreneurs should address the risks of allocating resources to an activity on which they only have partial information.

  
  

  Palabras Clave de la Asignatura Business viability, Viabilidad comercial, Commercial viability, Ventaja competitiva, Viabilidad financiera, Entrepreneurship, Proyecto empresarial, Financial viability, Emprendimiento, Competitive advantage, Business creation, Technical viability, Viabilidad empresarial, Creación de empresas, Viabilidad técnica, Viabilidad económica, Business plan, Economic viability, Business idea, Idea de negocio
• Calendar

  

  Data identifying the Subject Subject: Setting up Businesses Code: G1219 Subject Area: Organisation of Business and Work, Administration and Management of Human Resource Title: Degree in Labour Relations Centre: Faculty of Law Créditos ECTS: 6 Language taught in: English Lecturer responsible: Ladislao Luna Sotorrio Other teachers: Elisa Pilar Baraibar Diez

  
  

  
  

  Organisation of teaching in the subject

  • Lesson 1. The decision to create a company: concept of viability.
  • Lesson 2. Economic viability.
  • Lesson 3. Commercial viability.
  • Lesson 4. Technical viability.
  • Lesson 5. Financial viability.
  • Lesson 6. Legal procedures.

• Readings

  
  

  Key References

  • Adán, Pablo. Emprender con éxito. 10 claves para generar modelos de negocio. SCLibro. 2014.
  • Blanco, Carlos. Los principales errores de los emprendedores. Grupo Planeta. 2013.
  • Claver, Pablo. Yo también puedo emprender. LID Editorial Empresarial S.L. 2013.
  • Hisrich, Robert D.; Peters, Michael P. & Shepherd, Dean A. Entrepreneurship. Emprendedores. Sexta Edición. McGraw Hill. 2005.
  • Ocaña, José Andrés. Pienso, luego mi empresa existe. Editorial Club Universitario. 2006.
  • Veciana, José María. La creación de empresas. Un enfoque gerencial. Colección Estudios Económicos Núm. 33, La Caixa. 2005.

   

• Lectures

  

  • MC-F-001.  Lesson 1. Decision to create a company: concept of viability.
  • MC-F-002.  Lesson 2. Economic viability.
  • MC-F-003.  Lesson 3. Commercial viability.
  • MC-F-004.  Lesson 4. Technical viability.
  • MC-F-005.  Lesson 5. Financial viability and legal procedures.
  • MC-F-006.  Lesson 6. Legal procedures. Entrepreneurship Module.

• Exercises

  

  Case studies

   Lesson 1. The decision to set up a business 

  • EP-F-001.  Case study 1.1. Teaching youth to build businesses – A NFTE-UK case study.
  • EP-F-002.  Case study 1.2. Creating an entrepreneurial partnership – A Boots case study.

   

  Lesson 2. Economic viability

  • EP-F-003.  Case study 2.1. Building a competitive advantage – A Bryant Homes case study.

   

  Lesson 3. Commercial viability

  • EP-F-004.  Case study 3.1. Creating value through the marketing mix – An Aldi case study.
  • EP-F-005.  Case study 3.2. Planning effective marketing strategies for a target audience.

   

  Lesson 4. Technical viability

  • EP-F-006.  Case study 4.1. Locating a business to enhance the customer experience – An Enterprise Rent-A-Car case study.

   

  Lesson 5. Financial viability

  • EP-F-007.  Case study 5.1. Perfil de apertura: Walt Disney.
  • EP-F-008.  Case study 5.2. From ice cream van to Dragon’s Den – Duncan Bannatyne – A Bannatyne case study.

• Other Resources

                           

  Generic resources

  • Centro Internacional Santander Emprendimiento.
  • Ventanilla Única Empresarial – Asesoramiento online.
  • Business News & Strategy for Entrepreneur.
  • Emprendedores.

   

   

  Lesson 1. Decision to create a company: concept of viability

  Webpages, blogs and articles

  • 3 Easy Exercises to Boost Your Creativity.
  • A Standard Business Plan Outline.

   

  To do list

  • Test your idea: TESTiDEA.
  • Test your idea: TEST DE EVALUACIÓN IDEAS.
  • Test your entreprenurial skills: Autodiagnóstico del emprendedor.
  • Test your entreprenurial skills: Mide tus habilidades como empresario autónomo.

   

   

  Lesson 2. Economic viability

  Webpages, blogs and articles

  • El modelo de las cinco fuerzas de Porter.

   

   

  Lesson 3. Commercial viability

  Webpages, blogs and articles

  • 4 Business-Naming Tips for Branding Success.
  • 5 Business Naming Trends Startups Should Consider.
  • The Logo Mishaps of Giant Brands.
  • 10 ejemplos de packaging creativo.
  • La forma correcta de determinar un precio.
  • Instituto Nacional de Estadística.
  • Base de datos de consumo en hogares.
  • Instituto Cántabro de Estadística.

   

   

  Lesson 4. Technical viability

   Webpages, blogs and articles

  • Local bien ubicado, negocio asegurado.
  • Las claves para elegir un local comercial.
  • Cómo seleccionar la calle y el local perfecto.
  • Business Planning & Financial Statements Template Gallery.

   

  To do list

  • Break-even point quiz.

   

   

  Lesson 5. Financial viability

  Webpages, blogs and articles

  • Asociación Española de Entidades de Capital Riesgo.
  • Red Española de Business Angels.
  • Red Asturiana de Business Angels.

  • Awards for entrepreneurs:

       - Fundación Everis.

       - Premios Emprendedor XXI.

       - Premios Jóvenes Emprendedores Sociales.

       - UCem.

   

  • Crowdfunding:

       - Kickstarter.

       - Indiegogo.

       - Seedquick.

       - Lanzanos.

       - Verkami.

       - Goteo.

       - Partizipa.

       - 7 Incredibly Successful Crowdfunding Campaigns.

       - Crowdfunding y obra pública, una opción posible.

       - Top 10 Ways to Create a Successful Crowdfunding Campaign.

   

  • State aids:

       - European Commission (Comisión Europea).

       - Ministerio de Industria, Turismo y Comercio.

       - Dirección General de Política de la Pequeña y Mediana Empresa.

       - Gobierno de Cantabria.

       - Cámara de Comercio de Cantabria.

       - Cámara de Comercio de Madrid.

       - Instituto de Crédito Oficial.

   

   

  Interesting Twitter profiles

  • @emprendecise  – Centro Internacional Santander Emprendimiento (Santander International Entrepreneurship Center).
  • @Emprendedores – Revista #Emprendedores – Hearst Magazines España.
  • @EntMagazine – Inspiring, informing and celebrating entrepreneurs since 1973.
  • @alejandrosuárez – Un tipo normal. Emprendedor, Empresario y Business Angel. 
  • @carlosblanco – Entrepreneur & Business Angel.
  • @eoi – Escuela de negocios fundada en 1955 y especializada en formación en los valores de una economía abierta, social, verde y digital.
  • @nestor_guerra – Entrepreneur & business school professor.
• Evaluation

  

  METHODS OF EVALUATION «SETTING UP BUSINESSES»
  Description	Type	Final Evaluation	Reassessment	%
  Presentation of 1 part of the project: idea and economic viability	_	No	No	5%
  Minimum mark: 0,00. Duration: 1,5 horas. Date: Week 2 March. Conditions for reassessment: Observations: Group presentation and submission.
  Presentation of 2 part of the project: commercial viability	–	No	No	5%
  Minimum mark: 0,00. Duration: Date: First week April. Conditions for reassessment: Observations:
  Presentation of 3 part of the project: technical viability	–	No	No	5%
  Minimum mark: 0,00. Duration: Date: First week May. Conditions for reassessment: Observations:
  Final submission and final presentation of the project	Oral exam	Yes	Yes	55%
  Minimum mark: 5,00. Duration: Date: Conditions for reassessment: Observations:
  Theoretical test	Test	Yes	Yes	30%
  Minimum mark: 3,00. Duration: Date: Conditions for reassessment: Observations:
  TOTAL				100%
  OBSERVATIONS: In order to pass the course, it is necessary to be integrated into a group and do the work of analyzing the viability of a business project (the work can not be done individually).      OBSERVATIONS FOR PART-TIME STUDENTS:

• Syllabus

  

  
  

  • Aquí puede descargarse la Guía de Aprendizaje en formato PDF.
• Professors

  

  
  

  Ladislao Luna Sotorrío Organisation of Business and Work, Administration and Management of Human Resources UNIVERSIDAD DE CANTABRIA More information

  
  

  Elisa Baraibar Diez Organisation of Business and Work, Administration and Management of Human Resources UNIVERSIDAD DE CANTABRIA More information

  
  

  Ignacio Llorente García Organisation of Business and Work, Administration and Management of Human Resources UNIVERSIDAD DE CANTABRIA More information

  María Dolores Odriozola Zamanillo Organisation of Business and Work, Administration and Management of Human Resources UNIVERSIDAD DE CANTABRIA More information

  Páginas: 4